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What Should Advisors Do About the Principal Announcement?

Jul 7, 2021 8:46:22 AM

Principal Financial Group announcing their plan to discontinue retail sales of life insurance and annuities to U.S. consumers by the end of Q3 2021 sent shockwaves through the industry over the past week. People have been asking lots of questions as we all respond to and plan for this huge shift in the market dynamics of life insurance.

Our own Kevin Kelley, a longtime life insurance veteran and expert, offers some of his insights on how advisors should consider capitalizing on this announcement in a way that benefits the policyowners. Hear his thoughts below!

principal announcement


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